Product Marketing Manager
Marketing•Remote / North America
About the Role
We're looking for a Product Marketing Manager to join our marketing team. In this role, you'll develop and execute marketing strategies for our HR platform, create compelling positioning and messaging, and work closely with product and sales teams to drive product adoption.
You'll be responsible for understanding our target audience, crafting messaging that resonates with them, and developing content that highlights the value of our solutions. While this position is based in North America, you'll collaborate with team members across multiple time zones.
Responsibilities
- Develop product positioning, messaging, and go-to-market strategies
- Create marketing materials (website content, blog posts, case studies, etc.) that highlight product value
- Collaborate with product teams to understand features and translate them into benefits
- Work with sales teams to develop effective sales enablement materials
- Conduct competitive analysis and market research
- Manage product launches and marketing campaigns
- Monitor product marketing performance and adjust strategies as needed
- Stay up-to-date with industry trends and best practices
Requirements
- 3+ years of experience in product marketing, preferably in B2B SaaS or HR tech
- Proven track record of developing successful product marketing strategies
- Excellent writing and content creation skills
- Strong understanding of B2B sales processes and marketing funnels
- Experience with market research and competitive analysis
- Ability to translate technical features into clear benefits for different audiences
- Strong presentation and communication skills
- Experience with marketing analytics and performance tracking
- Based in North America for alignment with our marketing operations
Benefits
- Competitive salary and equity package
- Flexible working hours and remote-first culture
- Professional development budget
- Regular team retreats and meetups
- Health insurance and wellness benefits
- Home office setup allowance
- Unlimited vacation policy
- Parental leave
How to Apply
- Submit your resume, cover letter, and portfolio of marketing materials
- Complete a brief marketing exercise related to product messaging
- Participate in interviews with marketing team and key stakeholders
- Final interview with marketing leadership
- We aim to complete the interview process within 3 weeks